Precision Targetting Recruitment

This morning I received an email from a recruiter who's emailed me in the past. I tend to ignore these emails because they mostly aren't interesting and I'm still quite happy where I am currently.

The subject line caught my eye for some reason:
Permanent Developer / C# / £43K

The email continued:
My client based in Hampshire (Aldershot or Fareham) is looking for an Analyst Programmer. The role will be to develop and maintain the clients core software products for their customers. The applications are mainly desktop and the candidate will have a range of new and old technologies.
Only a 35 mile drive from home. That's a great start. Ooh, desktop applications .. that's exactly what I don't do.